consumer + marketplace
“Retail is a customer business. You’re trying to take care of the customer—
solve something for the customer.” ― Erik Nordstrom
Whether you are in the hospitality or retail industry, a salon or a coffee shop, or wholesale operator, the core to making decisions is understanding your customer (and consumer) and keeping a pulse on the alternatives in the marketplace.
experience + flow
Customers shouldn’t think of your business as a place to buy a product or use a service. It should be a fun place to be! ― Richard Branson
Discover your business’s shopability and service challenges through an external perspective of your customer’s journey. We will not only discuss your service and layout, but also the guest’s journey from A to Z. Let’s talk about the business’s strengths and potential opportunities as well as hurdles you are experiencing by starting with a walk-through assessment and chat about strengths in staffing.
collaboration + organizational awareness
Often times, the way an organization is structured can inadvertently create opportunities for tension or perhaps even lead to a loss in revenue. There’s a 5th element (to the 4 P’s) that I like to emphasize, which is People. We can assist with enhancing your organizational well-being by collaborating closely with you on important items such as your team structure and standard operating procedures (SOPs), fostering leadership courage and coaching, as well as facilitating professional development initiatives. This holistic approach can significantly improve both employee satisfaction and overall business performance.
“People don’t buy what you do, they buy why you do it.” ― Simon Sinek
As an operator, finding time to step back and look at the business through a different lens is challenging. How do you move to the next level and keep a pulse on your passion for your craft and product while fostering a culture of trust, respect, and collaboration with your team?
product, price, promotion, placement
At the base level, a burger is a piece of meat and a bun with something on it. It's simple but it seems to make a lot of people happy. ― Danny Meyer
It is easy to overthink your mix or how to merchandise more effectively. We can take a look at how you can drive sales by stepping up your merchandising and providing the best assortment for your guest. From the simple in displays to more complicated in category management and product performance analytics, we can help. Our knowledge will support you at every stage, helping you meet the varied needs of your customers. Meet the 4 P’s.
fact-based decision making
The ability to listen is as important as the ability to speak. Data tells a story, but only if you're willing to hear it. ― Cheryl Sandberg
Numbers help you effectively navigate your business landscape; whether it is through analyzing sales performance and promotional efforts, managing pricing strategies, overseeing budgets and purchasing, or handling category management efficiently.
For Wholesale Sales Departments, creating a fact-based story on the why to carry product isn’t just talk, it’s proof to influence their choice to buy your product or service. Having us review what is working well or identifying areas where you might need to make crucial adjustments not only streamlines processes but also helps save valuable time, ultimately leading to a less frustrating experience for your customer, your team, and yourself.
building loyalty
Treat your customers like they own you - because they do ― Mark Cuban
How are you going the extra mile for your customers? ‘Satisfy and Delight’ serves as the principle of stand-out product. Whether it’s an unforgettable experience, a feeling, or a taste, it fundamentally revolves around how you make someone feel when they encounter your product or service. This connection is what compels them to choose your offering again and again. Laying the groundwork and continuous improvement is vital for the development of customer loyalty. The same principle is crucial for your internal customer as well.
